International Marketing and the Trading System → Обява 36178837

Освен следата от измокряне в горния си край, книгата няма никакви други забележки по състоянието си.
Автор: Michael Kostecki; Меки корици; 220 стр.; година на издаване: 2001

Study dealing with marketing priciples and key managerial decisions facing small and medium-sized enterprises in developing and transition economies, in the light of the WTO Agreement and the multilateral trading system - indentifies and analyses regulatory problems in export markets; includes case studies illustrating in detail how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.