Бизнес средата - теми и казуси → Обява 38779024

Добре запазена, меки корици, гланцирани страници, английски език, 482 страници.

Now in a new edition, The Business Environment provides a unique and


stimulating introduction to the subject. Outlining the classic "PESTLE"


structure in Part One, it goes on to explore such key issues as


globalization, sustainability, equal opportunities, and entrepreneurship


in Part Two.

Employing a highly engaging and accessible writing style, the


authors integrate coherent themes throughout the text, helping students


to gain a holistic understanding of the business environment. They also


introduce students to critical thinking with "Stop and Think" boxes.

FEATURES OF THE SECOND EDITION:

* Incorporates a large percentage of updated case and illustrative


content, including material on the 2008 global financial crisis and its


implications for the business environment

* Includes a new chapter (12) on equal business opportunities and


restructures the rest of the chapters for greater consistency and


accessibility

* Adopts an extremely student-friendly approach that includes a wide


range of pedagogical features, an accessible writing style, and an


attractive layout

* An extensive Companion Website includes numerous resources for students and instructors