Animation Now! / Anima Mundi, Ed. Julius Wiedemann → Обява 24251938

Animation Now! / Anima Mundi, Ed. Julius Wiedemann

THE ART OF MAKING BOOKS

TASCHEN’s







Great Adventure began back in 1980, when eighteen-year-old Benedikt







Taschen opened a shop in his native Cologne, Germany, to market his







massive comics collection. Within a year he began publishing catalogs







promoting his wares, but it wasn’t until 1984 that his first art-book







breakthrough occurred: he purchased 40,000 remainder copies of a







Magritte book printed in English, reselling them for a fraction of their







original price. From a young age, Taschen had been Interested in art







but found that art books were too expensive and hard to obtain, and the







success of this daring move proved that Taschen was not alone in







thinking that the art-book market should be democratized. Soon he began







reprinting books under his own name for budget prices and the next year







he published his first original title and the first book in the Basic







Art series: Picasso. Before long, high-quality-yet-still-inexpensive







hardcover books were added to the lineup and in 1989 the landmark







double-jumbo Van Gogh: The Complete Paintings hit bookstores around the







world.

Starting in the late 1980s, TASCHEN established







subsidiaries across the globe and continued to cement its reputation as a







publisher of excellent-value books while branching out into new areas







such as architecture, design, photography, lifestyle and classics. In







2000, TASCHEN surprised the world by breaking the record for the most







expensive book published in the 20th century: copy #1 of Helmut Newton’s







SUMO, signed by over 80 celebrities featured in it, fetched over







$300,000 at a charity auction. A year later TASCHEN launched its cinema







collection with Billy Wilder’s Some Like it Hot. Then, In 2003, TASCHEN







tipped the scales with its massive, legendary Muhammad Ali tribute book,







GOAT.

Twenty-five years after Benedikt Taschen opened his little







comics shop, TASCHEN has grown into one of the most successful and







unique publishers in the global market, publishing an eclectic variety







of books for people of all tastes and budget ranges, distributed







worldwide in over twenty languages. Within the space of the last few







years, TASCHEN has opened bookshops in Paris, Los Angeles and New York,







with plans to keep expanding to new cities as our Great Adventure







continues. For the future of publishing, keep your eye on TASCHEN.

***

«The most exquisite books on the planet.»

The







authors: Aida Queiroz, Cesar Coelho, Léa Zagury, and Marcos Magalhäes







are the creators of Anima Mundi, the Brazilian-based annual animation







festival that draws more than 80,000 visitors every year from around

the world.

The







editor: Julius Wiedemann was born and raised in Brazil. After studying







graphic design and marketing, he moved to Japan, where he worked In







Tokyo as art editor of digital and design magazines. Since joining







TASCHEN In Cologne, he has been building up the company’s digital







collection with titles such as Digital Beauties, 1000 Game Heroes and







TASCHEN's 1000 Favorite Websites.

TASCHEN’s 25th anniversary special editions:

Animation Now! Japanese Prints

Architecture Now! 2 vols. Kandinsky

Dali. The Paintings Leonardo da Vinci

D’Hancarville: Miró

The Complete Collection of New York Interiors

Antiquities Pop Art

Fantasy Worlds Redouté’s Roses:

Grand Tour The Complete Plates

Hundertwasser Stuart, Vol. I

Japanese Gardens The Woodbook

Front cover. Shrek 2,2004

jwvo

Back cover: Cordell Baker, Strange Imaůers, 200A ©National Film Board of Canada

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